

Charles Kirkland
The CMO who scaled Dr. Eric Berg from $1M/month to $54M/year
The CMO who scaled Dr. Eric Berg from $1M/month to $54M/year
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About Kevin

Charles didn't plan to become a marketing legend. He just wanted to sell some barn and shed plans.
Back in 1999, armed with MS FrontPage 98, a basic shopping cart, and a duct-taped autoresponder he built himself, Charles launched his first offer. Month one? $0. Month two? Over $10,000.
Most people would've celebrated the money. Charles got obsessed with the pattern. The optimization. The story hidden in the data.
That moment kicked off 26+ years helping medical brands, SaaS founders, and info product creators unlock explosive growth across nearly every industry.
What makes Charles different: He's been a teacher, professor, woodworker, and father. He understands people and systems in ways most marketers never will. While others chase the latest tactics, Charles focuses on math, message, and margin - fundamentals that have worked for decades.
Took Dr. Eric Berg from $1M per month to $54M per year. Scaled Launch Medical from $500K to $3.2M monthly in 60 days. These aren't small improvements - they're business transformations.
Today Charles is the CMO serious brands call when they need to scale from millions to tens of millions. He doesn't do theory - just results based on 26+ years of real data from real businesses.
The math-obsessed former professor who cracked the code on predictable growth
The math-obsessed former professor who cracked the code on predictable growth
From Psychology Student to Revenue Detective






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Core Expertise
Fundamentals that Charles teaches
Fundamentals that Charles teaches
2014
The Dublin Gym That Worked
Launched one of the highest-rated gyms in Dublin back in 2014. Still running, still profitable in 2025. Most gyms fail within two years. This one's been printing money for over a decade.
2023
The Business Multiplier
Helped create and develop hundreds of businesses across multiple industries. E-commerce, local services, consulting, coaching. Each one different, but the underlying principles always the same.
2022
The Offer Laboratory
Currently developing and running his own offers. Not just teaching this stuff - actively doing it. Every strategy he shares is battle-tested in real markets with real money.
2016
Six-Figure Equipment Sales
Sold six figures worth of high-ticket gym equipment. Not through pushy sales tactics - through understanding what gym owners actually needed and presenting it in a way that made sense.

The million-dollar transformations that built Charles's 26-year reputation
The million-dollar transformations that built Charles's 26-year reputation
Real Results, Not Case Studies
What you will learn in NHB
Latest trainings from
Charles
live calls
567
insights
352
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Here how it actually works
5 Growth challenges Charles helps you solve
5 Growth challenges Charles helps you solve

Flat growth
stuck revenue
random results
tactical trap
owner bottleneck
Your marketing spend keeps climbing but revenue stays stuck
Charles teaches you how to spot the death spiral most businesses fall into - optimizing for vanity metrics while revenue stays flat. Learn the mathematical relationships that actually predict growth and how to redirect your team's efforts toward what matters.
revenue
ads budget
courses
Courses from Charles



Google Ad Scaling 101
by Charles Kirkland




Paid Traffic Mastery
Series
by Charles Kirkland
coming soon



Upsell Engine™
by Charles Kirkland
coming soon



Funnelless
Funnel™
The
by Charles Kirkland
coming soon



Ad Math Masterclass
™
by Charles Kirkland
The
coming soon

What Members Say
From strategy sessions to real wins: How Charles insights translated into business growth
From strategy sessions to real wins: How Charles insights translated into business growth
Who you will learn from
Meet the experts behind the million-dollar strategies
Meet the experts



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