Charles Kirkland

The CMO who scaled Dr. Eric Berg from $1M/month to $54M/year

The CMO who scaled Dr. Eric Berg from $1M/month to $54M/year

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About Kevin

  • Strategies

    Branding

    CRO Optimization

    CX Design

    Finance

    Operations

    Marketing

    Sales

    Prospecting

    CX Design

    Finance

    Marketing

    and much more...

  • Strategies

    Facebook Ads

    Copywriting

    VSLs

    Tactics

    Leadership

    Branding

    Team Building

    CRO Optimization

    CX Design

    Finance

    Operations

    Marketing

    Sales

    Prospecting

    and much more...

Charles didn't plan to become a marketing legend. He just wanted to sell some barn and shed plans.


Back in 1999, armed with MS FrontPage 98, a basic shopping cart, and a duct-taped autoresponder he built himself, Charles launched his first offer. Month one? $0. Month two? Over $10,000.


Most people would've celebrated the money. Charles got obsessed with the pattern. The optimization. The story hidden in the data.


That moment kicked off 26+ years helping medical brands, SaaS founders, and info product creators unlock explosive growth across nearly every industry.
What makes Charles different: He's been a teacher, professor, woodworker, and father. He understands people and systems in ways most marketers never will. While others chase the latest tactics, Charles focuses on math, message, and margin - fundamentals that have worked for decades.


Took Dr. Eric Berg from $1M per month to $54M per year. Scaled Launch Medical from $500K to $3.2M monthly in 60 days. These aren't small improvements - they're business transformations.


Today Charles is the CMO serious brands call when they need to scale from millions to tens of millions. He doesn't do theory - just results based on 26+ years of real data from real businesses.

The math-obsessed former professor who cracked the code on predictable growth

The math-obsessed former professor who cracked the code on predictable growth

From Psychology Student to Revenue Detective

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Core Expertise

Fundamentals that Charles teaches

Fundamentals that Charles teaches

  • The foundation

    Real-world strategy

    Automation

    Scaling

    Testing The Right way

2014

The Dublin Gym That Worked

Launched one of the highest-rated gyms in Dublin back in 2014. Still running, still profitable in 2025. Most gyms fail within two years. This one's been printing money for over a decade.

2023

The Business Multiplier

Helped create and develop hundreds of businesses across multiple industries. E-commerce, local services, consulting, coaching. Each one different, but the underlying principles always the same.

2022

The Offer Laboratory

Currently developing and running his own offers. Not just teaching this stuff - actively doing it. Every strategy he shares is battle-tested in real markets with real money.

2016

Six-Figure Equipment Sales

Sold six figures worth of high-ticket gym equipment. Not through pushy sales tactics - through understanding what gym owners actually needed and presenting it in a way that made sense.

The million-dollar transformations that built Charles's 26-year reputation

The million-dollar transformations that built Charles's 26-year reputation

Real Results, Not Case Studies

What you will learn in NHB

Latest trainings from

Charles

live calls

567

insights

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Here how it actually works

5 Growth challenges Charles helps you solve

5 Growth challenges Charles helps you solve

Flat growth

stuck revenue

random results

tactical trap

owner bottleneck

Your marketing spend keeps climbing but revenue stays stuck

Charles teaches you how to spot the death spiral most businesses fall into - optimizing for vanity metrics while revenue stays flat. Learn the mathematical relationships that actually predict growth and how to redirect your team's efforts toward what matters.

revenue

ads budget

courses

Courses from Charles

Google Ad Scaling 101

by Charles Kirkland

Paid Traffic Mastery

Series

by Charles Kirkland

coming soon

Upsell Engine™

by Charles Kirkland

coming soon

Funnelless

Funnel™

The

by Charles Kirkland

coming soon

Ad Math Masterclass

by Charles Kirkland

The

coming soon

What Members Say

From strategy sessions to real wins: How Charles insights translated into business growth

From strategy sessions to real wins: How Charles insights translated into business growth

A minute to join, a lifetime to transform:

Today

Join & get verified

Start exploring the space — seeing how things work, how others show up, and what’s possible.

7 days

Gain clarity

Spot what’s holding you back — weak messaging, broken funnel, wrong strategy — and what to do next.

30 days

First wins

Launch or improve something that works. Backed by real feedback, real examples, real support.

90 days

Transform your life

You’ll be ahead — not from grinding harder, but from having the right people, feedback, and playbook.

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